Four new shows in a year, and half of them are critically acclaimed — a content strategy built more on prestige than volume. Apple TV+ is the streaming equivalent of an art gallery: what's there is beautiful, impeccably produced, and often expensive, but the walls are mostly bare.

For content efficiency, this is a glaring issue. You pay your monthly fee, you watch the two or three shows that catch your eye, and then what?

You're left waiting months for the next season or a new release, and the platform offers little in the way of back catalogue or licensed filler to tide you over. Critics destroyed it — 39% on RT.

It still ran in 2,500 theaters for three weeks. This is a deliberate choice, of course, to maintain a premium feel, but it directly impacts how much content you can actually *consume* for your dollar.

Compare its library size — reportedly just over 100 original series and films — to the thousands offered by competitors. The average content output is significantly lower than rivals, even with its substantial budget.

While the quality is consistently high — a 2023 study found its Rotten Tomatoes average score to be 85% — the sheer lack of breadth means your subscription often sits dormant. You finish 'Ted Lasso' in a weekend and then have nothing new until next quarter.

The company's total reported content spend for 2022 exceeded $6 billion, yet the output remains sparse.