Scrolling through Prime Video feels less like a curated service and more like walking through a digital bargain bin with a thousand different price tags. You're a subscriber, paying for Prime, expecting your content to be included.

Instead, every other row is a movie you have to rent, or a show that requires an additional channel subscription. The original cost $800,000 to make.

The remake cost $60 million. The point— It's content designed to extract more money from your wallet, not to provide efficient access to what you already pay for.

The interface itself is a mess, a confusing blend of purchased titles, included titles, and promoted extras — a prime example of user experience being an afterthought. This isn't about content volume; it's about clarity, or lack thereof.

You click on a promising thumbnail, only to be met with a 'rent now' button, and suddenly your efficient browsing has turned into another sales pitch. The addition of advertisements to the base Prime Video subscription further erodes any claim to 'premium' content efficiency.

You're paying, and they're still selling your eyeballs. The studio's marketing budget for 'Lord of the Rings: Rings of Power' was reportedly $250 million, more than some countries' film budgets.

For a content library that includes everything from obscure B-movies to multi-million-dollar originals, the discoverability is shockingly poor, making what *is* included feel less valuable. An annual Prime membership in the US will set you back $139, with a substantial portion of that subsidizing shipping costs for physical goods.